Applied ethnographic research offers a powerful tool for understanding human behavior and cultural practices, with real-world applications.

 

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The main advantages include:

• In-depth understanding of behavior, beliefs, and attitudes

• Identification of discrepancies between what people say they do, believe, or value (declared) and what they actually do, believe, or value (real)

• Flexible research methods for customized solutions

• Participatory approach for community engagement and empowerment

• Uncovering hidden perspectives and experiences.

• Contextualization of social phenomena